July 30, 2008
Karna Crawford, the Director of Media and Integrated Communications at the Coca- Cola Company, discussed how the company was able to successfully create a strong partnership between marketing and marketing finance.
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Feb 8, 2012
Crayola Creativity: Our Cause, Our Culture
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Client Programs that Drive Loyalty and Profitable Growth
Feb 2, 2012
Green Production: On Set Waste Diversion and Environmental Initiatives
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Best Practices in Internal Communications
Jan 31, 2012
Case Study: Macy’s Winter Beach Party Woos Millennials
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Mike and Ike and Hot Tamales Give Consumers a Sweet Tooth with Mobile Marketing Promotions
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