Multi-Screen Case Study: Ford Motor Company and Microsoft Advertising
March 25, 2010
Brian Bos, senior vice president, team Detroit, Mindshare, and Jeff Plaisted, national sales manager, Microsoft Mobile Advertising, shared how Ford, in conjunction with Mindshare and Microsoft, has created a multi-screen consumer experience, that is geared toward driving people to Ford's mobile site and apps.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.