Agency Search Toolkit

May 11, 2011

By Brian Goodall

R3:JLB’s Brian Goodall has provided a sample scope of work and a sample agency search criteria for this ANA toolkit, which supplements his Insight Brief, Organizing for an Agency Search.

Sample Agency Search Criteria

As a complement to his Insight Brief, Organizing for an Agency Search, Brian Goodall, General Manager, R3:JLB, has shared sample agency screening criteria, which marketers can refer to while preparing for the agency search process.

Sample Agency Scope of Work

To accompany his Insight Brief, Organizing for an Agency Search, Brian Goodall, General Manager, R3:JLB, has created a sample scope of work document, which marketers can review while preparing for the agency search process.