Scope of Work Criteria

March 28, 2010

What's Inside a Scope of Work?

Steve Fajen, president, Steve Fajen Consulting, Inc., shares a checklist of key scope of work components, including:

  • Work Item
  • Number of Deliverables
  • Relative Importance (scaled)
  • Complexity Level (scaled)
  • Research and Insight Needed
  • Strategy Required
  • Tactics only
  • Geography (national, regional, local)
  • Number of Markets
  • Number of Media
  • Number of Media Sub-sets (dayparts etc.)
  • Complexity of Buying Specs
  • Re-work (estimated)
  • Competitive Data
  • Due Date (elapsed time from beginning to end)
  • Comments
Further Your Learning

To return to Steve Fajen's Insight Brief, Maximizing Media Agency Value, please click here.


"Scope of Work Criteria." Steve Fajen, president, Steve Fajen Consulting, Inc. ANA Marketing Toolkits.