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Darden Restaurants: Formula for Growth

October 16, 2010

Executive Summary

John Caron, chief marketing officer, Darden Restaurants, discussed how Darden manages their six very different brands successfully. Their brands include Red Lobster, Olive Garden, Longhorn Steakhouse, The Capital Grille, Bahamas Breeze, and Seasons 52. Each brand plays a different role in growing Darden’s share of the casual dining business, thanks to an aggressive formula for growth and a focus on what consumers care about.

Speaker: John Caron, Chief Marketing Officer, Darden Restaurants

View video below.



Source

"Darden Restaurants: Formula for Growth." John Caron, Chief Marketing Officer, Darden Restaurants. ANA Masters of Marketing Annual Conference, 10/16/10.

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