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The Future of Advertising: Reinvention for Growth

October 15, 2010

Executive Summary

Cindy Gallop, founder and chief executive officer, IfWeRanTheWorld, discussed what the advertising industry needs to do in order to remain relevant in the future. The perception of advertising today is not always positive. Advertising must be transformed into a transparent force for good if it wants to continue to grow.

Speaker: Cindy Gallop, Founder and Chief Executive Officer, IfWeRanTheWorld

View video below.



Source

"The Future of Advertising: Reinvention for Growth." Cindy Gallop, Founder and Chief Executive Officer, IfWeRanTheWorld. ANA Masters of Marketing Annual Conference, 10/15/10.

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