RIM Races to the Top

October 15, 2010

Executive Summary

Research in Motion (RIM), designer and manufacturer of the BlackBerry, rose to the top five of the world’s phone market for the first time in the first quarter of 2010. BlackBerry’s ascension and increased market share occurred despite heavy competition from other smartphone makers. As consumers continue to rely on the BlackBerry as a secure way to communicate, get location information, store personal information, and shop on the go, RIM is sticking to its proven methods for achievement. RIM CMO, Keith Pardy, and Starcom MediaVest CEO, Laura Desmond, discussed their strategy, relationship, and formula for success.

Speakers: Keith Pardy, Chief Marketing Officer, Research in Motion (BlackBerry), and Laura Desmond, Global Chief Executive Officer, Starcom MediaVest Group

View video below.


"RIM Races to the Top." Keith Pardy, Chief Marketing Officer, Research in Motion (BlackBerry); Laura Desmond, Chief Executive Officer, The Americas, Starcom MediaVest Group. ANA 2010 Annual Conference, 10/15/10.

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