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Keynote Address: Wallace B. Jefferson

March 15, 2011

Executive Summary

What role does advertising play in a political campaign? What is the importance of using advertising in creating a personal brand for a political candidate? Condensing years of political experience into a 30-second commercial is for the most part impossible, so the candidate must instead tell a story in a few brief sentences.

Watch this very candid and enlightening account of a personal advertising campaign by Wallace B. Jefferson, Chief Justice, Supreme Court of Texas for his keynote address at the Advertising Law & Public Policy Conference.

View video below.



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