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The Hershey Company: Using Mobile to Build a Better Business and a Better Future

September 14, 2011

Executive Summary

The Hershey Company utilizes mobile in support of their supply chain, to support business results, and to drive their corporate mission. Edward Martin, director, marketing excellence and corporate social responsibility insights, The Hershey Company, and Andy McCormick, vice president, public affairs, The Hershey Company, discussed several charitable cause initiatives of the organization, each of which utilizes mobile for the betterment of those in need as well as to drive business results and the Hershey corporate mission.

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Source

“The Hershey Company: Using Mobile to Build a Better Business and a Better Future.” Edward Martin, Director, Marketing Excellence and Corporate Social Responsibility Insights, The Hershey Company; Andy McCormick, Vice President, Public Affairs, The Hershey Company. ANA Mobile Marketing Conference, 09/14/2011.

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