Onsite Insight: Pete Blackshaw - Nestlé's Social Media Engagement & Feedback | Social Media | Media Channels | ANA

Onsite Insight: Pete Blackshaw - Nestlé's Social Media Engagement & Feedback

Pete Blackshaw, Global Head of Digital and Social Media at Nestlé, SA at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in social media, and Nestlé's social media engagement and feedback.