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Social Media Panel: Engagement vs. Likes

November 15, 2012

Executive Summary

Likes. Followers. Retweets. Brands may have a strong social media presence, but what’s the value of these selective audiences and readers? A panel of marketing and social media experts consisting of Robin Fray Carey, founder and CEO, Social Media Today LLC; Mike McGraw, founding partner, Big Fuel; Christine Osekoski, publisher, Fast Company; and Liz Ross, North American CEO, BPN; and moderated by Stefan Tornquist, VP of research, Econsultancy, discussed how to derive meaningful engagement from social media.

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Source

“Social Media Panel: Engagement vs. Likes.” Robin Fray Carey, Founder and CEO, Social Media Today LLC; Mike McGraw, Founding Partner, Big Fuel; Christine Osekoski, Publisher, Fast Company; Liz Ross, North American CEO, BPN; Stefan Tornquist, VP of Research, Econsultancy. Alliance for Audited Media Annual Conference, 11/15/12.

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