Turning B2B into Me2B: How Grainger Created an Emotional Connection to a Rational, Technical World | Conference Highlights | Event Video | All MKC Content | ANA

Turning B2B into Me2B: How Grainger Created an Emotional Connection to a Rational, Technical World

In this video, Grainger shared how establishing an emotional connection with its customers allowed the brand to shift its perception from parts supplier to true partner.