Disrupting a Category by Putting the Customer First | Conference Highlights | Event Video | All MKC Content | ANA

Disrupting a Category by Putting the Customer First

T-Mobile has single-handedly disrupted an industry through its "Un-carrier" strategy of defying "carrier" rules and putting the customer first. "Un-CMO" Mike Sievert discussed how the brand managed this massive turnaround and intends to continue shaking things up in the wireless industry.