Marketing Content Courtesy of IEG

IEG, a sponsorship management company, has contributed over 20 pieces of content on sponsorship activation, valuation, management, and measurement to the ANA’s Marketing Knowledge Center. This IEG collection on sponsorship includes case studies, category updates, interviews, best practices, and trend reports covering a wide variety of industry verticals. For more information about IEG, a Knowledge Partner of the ANA, please visit

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