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Thank You
Thank you to our speakers, sponsors, hosts, and everyone who attended the 2023 ANA Advertising Financial Management Conference, presented by dentsu!
Videos and Presentations
All available conference presentations and videos can be viewed and accessed through the Agenda.
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For the 2024 ANA Advertising Financial Management Conference, May 5 – 8, 2024 in Orlando!
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About the Conference
April 30 – May 3, 2023 | Phoenix, Ariz. and Virtual
The ANA Advertising Financial Management Conference is the only event of its kind connecting client-side marketing procurement and financial professionals with advertising agency chief financial and revenue officers, as well as other key stakeholders.
For 2023, the ANA Advertising Financial Management Conference continued to place a focus on efficiencies, cost savings, driving ROI, and more. Attendees were able to join in discussions from industry thought leaders that provided perspective on delivering greater value to organizations.
Relive the conversation at #ANAAFM
The 2023 ANA Advertising Financial Management Conference in Two Minutes
Relive the best of this year's conference in this brief overview.
Highlighted speakers include:
- Denis Budniewski, Executive Director of Marketing Investment and Transformation, Verizon
- Heather Malenshek, Senior Vice President and Chief Marketing Officer, Land O’Lakes, Inc.
- Jen McLachlan, Vice President, Brand Building Purchases, Procter & Gamble
- Sharon Napier, Executive Chair and Founder, Partners + Napier
Hosts and Speakers
Tara Agen
Global Head and VP, Marketing Effectiveness, Strategic Planning, Operations and MarTech
HP, Inc.
Denis Budniewski
Former Verizon and Agency Executive
Tara Agen
Global Head and VP, Marketing Effectiveness, Strategic Planning, Operations and MarTech
HP, Inc.
Michael Asaro
SVP, Director, Commercial Operations
WPP
John Bishop
Vice President Business Intelligence
Advertiser Perceptions
Dan Brown
Director & Digital Analytics Practice Lead
MediaSense
Keri Bruce
Partner, Entertainment & Media Industry Group
Reed Smith
Martin Bryan
Global Chief Sustainability Officer
UM
Denis Budniewski
Former Verizon and Agency Executive
Amol Chopra
AVP, Strategic Sourcing
Travelers
Tom Denford
CEO
ID Comms Group
Katherine Freeley
Head of Media Center of Excellence
Boehringer Ingelheim Pharmaceuticals
Steffen Gentis
Global Production Director
MCA/Reckitt
Jillian Gibbs
Global CEO and Founder
Advertising Production Resources (APR)
Gina Gray
EVP Business Development
Colle McVoy
David Hale
Director of Marketing and Supply Chain Procurement
T-Mobile
Jennifer Healan
Vice President, U.S. Marketing, Brand Content & Engagement
McDonald's USA
Matthew Kasindorf
Senior Vice President, Business Intelligence and Insight Group
4A’s
Peter Kenigsberg
Senior Director, Brand & Media
ANA
Chris Kenna
CEO and Founder
Brand Advance Group
Kenneth Kim
Senior Economist
KPMG
Melissa Lewis
Director of Strategic Partnerships
Target
Bob Liodice
Chief Executive Officer
ANA
Heather Malenshek
Senior Vice President and Chief Marketing Officer
Land O’Lakes, Inc.
Kevin McCollum
Manager, Indirect Sourcing, Media and Digital Commerce
The Hershey Company
Edward McFadden
Chief Growth Officer
Decideware, Inc.
Jen McLachlan
Vice President, Brand Building Purchases
Procter & Gamble
Pete Melanson
Director, Marketing Strategic Sourcing
Intel
Christine Moore
Managing Partner
RAUS Global
Jose Gonzalo Bisquerra Mora
VP Procurement for Americas and Global Marketing, Sales and Tech
Haleon
Pat Murphy
Founder
MCA
Matt Naeger
Global Chief Strategy Officer & Global CMO
Merkle
Sharon Napier
Executive Chair and Founder
Partners + Napier
Brian Nowak
Head of U.S. Internet Research & Managing Director
Morgan Stanley
John Osborn
Executive Director
Ad Net Zero
Sharon Patterson
President and CEO
Billion Dollar Roundtable
Myles Peacock
Chief Executive Officer
Investis Digital
Simon Peel
Vice President, Global Media
Haleon
Mark Penn
Chairman and CEO
Stagwell
Simona Rabsatt Butler
Senior Director Global Sourcing
Visa, Inc.
Mollie Rosen
Executive Vice President-Strategy, Insight & Innovation
4A's
Matthew Seeley
Global Marketing Tech & Data Management Lead
Merkle
Richard Tan
CFO & Partner
FIG Agency
Brenda Touhig
Head of Strategy and Global Partnerships
Scope3
Tass Tsitsopoulos
Global Group Strategy Director
Wieden+Kennedy
Sherry Ulsh
Director, Indirect Procurement
The Hershey Company
Jason Velliquette
Executive Vice President, Digital
R3
Lauren Wiener
Managing Director and Partner
Boston Consulting Group
“While we have an accountability to grow revenue and grow income, we also have an accountability to recognize the society and sustainability efforts that consumers are asking us to be a part of — and that is changing the dynamics for how we think about building our businesses. That, to me, is how we're starting to plant the seeds for a more optimistic future.”
- Bob Liodice, ANA CEO
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General Sponsors
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