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Thank You

Thank you to our speakers, sponsors, hosts, and everyone who attended the 2023 ANA Advertising Financial Management Conference, presented by dentsu!

Videos and Presentations

All available conference presentations and videos can be viewed and accessed through the Agenda.

Save the Date

For the 2024 ANA Advertising Financial Management Conference, May 5 – 8, 2024 in Orlando!

Go Further

With marketing intelligence from ANA Newsstand's ANA magazine, B2B Marketer, Forward, and Greater Good below.

About the Conference

April 30 – May 3, 2023 | Phoenix, Ariz. and Virtual

The ANA Advertising Financial Management Conference is the only event of its kind connecting client-side marketing procurement and financial professionals with advertising agency chief financial and revenue officers, as well as other key stakeholders. For years, these industry professionals have attended this conference, resulting in the loyal following seen today.

Invaluable networking opportunities are available to those attending the conference in person. Engage leaders across marketing procurement and finance in transformative talks that tackle the industry's most important and pressing issues.

The conference continues to place a focus on efficiencies, cost savings, driving ROI, and more. Attendees of the 2023 ANA Advertising Financial Management Conference can look forward to discussions from industry thought leaders that provide perspective on delivering greater value to organizations.


Join the conversation at #ANAAFM

The 2023 ANA Advertising Financial Management Conference in Two Minutes

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

  • Denis Budniewski, Executive Director of Marketing Investment and Transformation, Verizon
  • Heather Malenshek, Senior Vice President and Chief Marketing Officer, Land O’Lakes, Inc.
  • Jen McLachlan, Vice President, Brand Building Purchases, Procter & Gamble
  • Sharon Napier, Executive Chair and Founder, Partners + Napier

Hosts and Speakers

Tara Agen

Global Head and VP, Marketing Effectiveness, Strategic Planning, Operations and MarTech

HP, Inc.

Michael Asaro

SVP, Director, Commercial Operations


John Bishop

Vice President Business Intelligence

Advertiser Perceptions

Dan Brown

Director & Digital Analytics Practice Lead


Keri Bruce


Reed Smith LLP

Martin Bryan

Global Chief Sustainability Officer


Denis Budniewski

Executive Director of Marketing Investment and Transformation


Amol Chopra

AVP, Strategic Sourcing


Tom Denford

Global CEO

ID Comms Group

Katherine Freeley

Global Head Media and Digital Procurement


Steffen Gentis

Global Production Director


Jillian Gibbs

Global CEO and Founder

Advertising Production Resources (APR)

Gina Gray

EVP Business Development

Colle McVoy

David Hale

Director of Marketing and Supply Chain Procurement


Jennifer Healan

Vice President, U.S. Marketing, Brand Content & Engagement

McDonald's USA

Matthew Kasindorf

Senior Vice President, Business Intelligence and Insight Group


Peter Kenigsberg

Director, Brand & Media


Chris Kenna

CEO and Founder

Brand Advance Group

Kenneth Kim

Senior Economist


Melissa Lewis

Director of Strategic Partnerships


Bob Liodice

Chief Executive Officer


Heather Malenshek

Senior Vice President and Chief Marketing Officer

Land O’Lakes, Inc.

Kevin McCollum

Manager, Indirect Sourcing, Media and Digital Commerce

The Hershey Company

Edward McFadden

Chief Growth Officer

Decideware, Inc.

Jen McLachlan

Vice President, Brand Building Purchases

Procter & Gamble

Pete Melanson

Director, Marketing Strategic Sourcing


Christine Moore

Managing Partner

RAUS Global

Jose Gonzalo Bisquerra Mora

VP Procurement for Americas and Global Marketing, Sales and Tech


Pat Murphy



Matt Naeger

Global Chief Strategy Officer & Global CMO


Sharon Napier

Executive Chair and Founder

Partners + Napier

Brian Nowak

Head Consumer Internet Analyst

Morgan Stanley

John Osborn

USA Director

Ad Net Zero

Sharon Patterson

President and CEO

Billion Dollar Roundtable

Myles Peacock

Chief Executive Officer

Investis Digital

Simon Peel

Vice President, Global Media


Mark Penn

Chairman and CEO


Simona Rabsatt Butler

Senior Director Global Sourcing

Visa, Inc.

Mollie Rosen

Executive Vice President-Strategy, Insight & Innovation


Matthew Seeley

Global Marketing Tech & Data Management Lead


Richard Tan

CFO & Partner

FIG Agency

Brenda Touhig

Head of Strategy and Global Partnerships


Tass Tsitsopoulos

Global Group Strategy Director


Sherry Ulsh

Director, Indirect Procurement

The Hershey Company

Jason Velliquette

Executive Vice President, Digital


Lauren Wiener

Managing Director and Partner

Boston Consulting Group

“While we have an accountability to grow revenue and grow income, we also have an accountability to recognize the society and sustainability efforts that consumers are asking us to be a part of — and that is changing the dynamics for how we think about building our businesses. That, to me, is how we're starting to plant the seeds for a more optimistic future.”

- Bob Liodice, ANA CEO

Conference Sponsors

Presenting Sponsor
General Sponsors

About  |  Speakers  |  Agenda  |  Sponsors  |  CPE Information