About  |  Speakers  |  Agenda  |  Venue  |  Virtual Platform  |  Sponsors  |  CPE Information  |  Pricing  |  Register

About  |  Speakers  |  Agenda  |  Venue  |  Virtual Platform  |  Sponsors  |  CPE Information  |  Pricing

About the Conference

April 30 – May 3, 2023 | Phoenix, Ariz. and Virtual




The ANA Advertising Financial Management Conference is the only event of its kind connecting client-side marketing procurement and financial professionals with advertising agency chief financial and revenue officers, as well as other key stakeholders. For years, these industry professionals have attended this conference, resulting in the loyal following seen today.

Invaluable networking opportunities are available to those attending the conference in person. Engage leaders across marketing procurement and finance in transformative talks that tackle the industry's most important and pressing issues.

The conference continues to place a focus on efficiencies, cost savings, driving ROI, and more. Attendees of the 2023 ANA Advertising Financial Management Conference can look forward to discussions from industry thought leaders that provide perspective on delivering greater value to organizations.


Join the conversation at #ANAAFM


“While we have an accountability to grow revenue and grow income, we also have an accountability to recognize the society and sustainability efforts that consumers are asking us to be a part of — and that is changing the dynamics for how we think about building our businesses. That, to me, is how we're starting to plant the seeds for a more optimistic future.”

- Bob Liodice, ANA CEO


Register Now

Please complete your registration at least 24 hours before the start of the event.
Late registrations may cause delays in joining the conference.

Join here virtually on the day of the event

Thank you for registering for the 2023 ANA Advertising Financial Management Conference!
To change, cancel, or reinstate your registration, please email registration@ana.net.

The 2022 ANA Advertising Financial Management Conference in Two Minutes

Relive the best of last year's conference in this brief overview.

Highlighted speakers include:

  • Susan Credle, Global Chair & Global Chief Creative Officer, FCB Global
  • Jeff Greenspoon, President Global Solutions, dentsu international
  • Constance Jones, Senior Director Network Delivery Services, National Minority Supplier Development Council
  • Liliya Rechitsky, Senior Director of Procurement, Best Buy
  • Kate Short, Chief Procurement Officer, Nestlé

Hosts and Speakers

Conference Hosts

Simona Rabsatt Butler
Senior Director, Media, Events, and Sponsorship


Katherine Freeley
Global Head Media and Digital, Procurement


Confirmed Speakers
Tara Agen

Global Head and VP, Marketing Planning, Operations and Office of the CMO

HP, Inc.

Michael Asaro

SVP, Director, Commercial Operations


John Bishop

Vice President Business Intelligence

Advertiser Perceptions

Andrea Bottke

Global Production and Marketing Efficiency Director


Keri Bruce


Reed Smith LLP

Martin Bryan

Global Chief Sustainability Officer


Denis Budniewski

Executive Director of Marketing Investment and Transformation


Amol Chopra

AVP, Strategic Sourcing


Tom Denford

Global CEO

ID Comms Group

Katherine Freeley

Global Head Media and Digital Procurement


Steffen Gentis

Global Production Director


Jillian Gibbs

Global CEO and Founder

Advertising Production Resources (APR)

Paula Glickenhaus

Global Head Category Management, Strategic Sourcing


Gina Gray

EVP Business Development

Colle McVoy

Matthew Kasindorf

Senior Vice President, Business Intelligence and Insight Group


Chris Kenna

CEO and Founder

Brand Advance Group

Kenneth Kim

Senior Economist


Melissa Lewis

Director of Strategic Partnerships


Bob Liodice

Chief Executive Officer


Heather Malenshek

Senior Vice President and Chief Marketing Officer

Land O’Lakes, Inc.

Kevin McCollum

Manager, Indirect Sourcing, Media and Digital Commerce

The Hershey Company

Jen McLachlan

Vice President, Brand Building Purchases

Procter & Gamble

Pete Melanson

Director, Marketing Strategic Sourcing


Christine Moore

Managing Partner

RAUS Global

Jose Gonzalo Bisquerra Mora

VP Procurement for Americas and Global Marketing, Sales and Tech


Pat Murphy



Matt Naeger

Chief Strategy Officer


Sharon Napier

Executive Chair and Founder

Partners + Napier Chair

Brian Nowak

Managing Director

Morgan Stanley

Sharon Patterson

President and CEO

Billion Dollar Roundtable

Mark Penn

President and Managing Partner

The Stagwell Group

Simona Rabsatt Butler

Senior Director Global Sourcing

Visa, Inc.

Matthew Seeley

Global Marketing Tech & Data Management Lead


Richard Tan

CFO & Partner

FIG Agency

Sherry Ulsh

Director, Indirect Procurement

The Hershey Company

Jason Velliquette

Executive Vice President, Digital


Lauren Wiener

Managing Director and Partner

Boston Consulting Group

Gregory Wright

Vice President, Content Marketing


Your Venue

JW Marriott Phoenix Desert Ridge | 5350 East Marriott Drive, Phoenix, AZ 85084

For those registered to attend the conference, the ANA has negotiated a special room rate of $339 per night at JW Marriott Phoenix Desert Ridge Resort & Spa, a grand destination immersed in the vibrant serenity of the Sonoran Desert, awe-inspiring vistas, bespoke service, state-of-the-art facilities, and extraordinary amenities.

The cut-off date to obtain this discounted rate is Friday, April 7, 2023, after which prevailing rates apply.

Make your room reservation

Your Virtual Event Platform

Welcome to Grip

We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers
Download the ANA Events App

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.


Download now on:

Google Play (for Android devices)  |  App Store (for iOS devices)


Conference Sponsors

Presenting Sponsor

About  |  Speakers  |  Agenda  |  Venue  |  Virtual Platform  |  Sponsors  |  CPE Information  |  Pricing  |  Register

About  |  Speakers  |  Agenda  |  Venue  |  Virtual Platform  |  Sponsors  |  CPE Information  |  Pricing