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Related ANA Content

Be in-the-know and ready to wow with the latest resources from the ANA's Marketing Knowledge Center, our online content portfolio of actionable best practices, insightful event recaps, in-depth research reports, award-winning case studies, and leading-edge tools and templates.

ANA Magazine

Werther's Tunes Up Its Marketing Efforts with New Ad Campaign

by Autumn Miller, 2 days ago

New Febreze Ad Campaign Turns Soccer's Odor Problem into a Marketing Opportunity

by Jeff Haber, 3 days ago

Mike's Hot Honey Partners with The Roots' Tariq Trotter for New Marketing Effort

by Morgan Strawn, 1 week ago

New Bain Report: Luxury Market Takes on New Meaning

by Jeff Haber, 1 week ago

ASK Answers

More Human than Human: Brand Characters and Mascots

by Josch Chodakowsky, Joanna Fragopoulos, 1 month ago

Internal Communications

by Josch Chodakowsky, Joanna Fragopoulos, 2 months ago

Brand Authority in the Age of AI

by Josch Chodakowsky, Joanna Fragopoulos, 3 months ago

Case Studies

Western Union’s Appeal to South Asian, Filipino, and Jamaican Communities

7 months ago

How Pepsi Sparked Delicious Debates to Win Hispanic Hearts

7 months ago

Toyota Celebrates Black Men's Unstoppable Drive with Cinematic Brand Campaign

8 months ago

Knowledge Partners

From Dull to Distinctive: What Every Marketer Can Learn from the Categories That Get Emotion Right

by Vanessa Chin, 1 month ago

2026 Giant Trends in Sports Marketing

3 months ago

GroundTruth Strategy Guide Game Day 2026

3 months ago

Industry Insights

Leading Edge
Rethinking Trust, Attention, and Outcomes in Local Marketing

by Kris Johns, 1 week ago

Pulse
Julia Huang of Intertrend on How to Win More than the Moment with Marketing

by Elliot Lum, Denise McDevitt, 1 week ago

Leading Edge
Evolution Over Revolution: Why the Strongest Brands Are Rejecting Reinvention

by Lisa Fratzke, 1 week ago

Pulse
Anibal Casso of Ogilvy on the Importance of Human Truth in Marketing

by Elliot Lum, Denise McDevitt, 2 weeks ago

Money Slides

Brand Equity's Impact on Conversions, by the Numbers

1 year ago

Tracking Investment in Brand versus Performance

1 year ago

Which Products and Services Are Consumers Most Willing to Switch Brands With

1 year ago

Podcasts

Bonus Episode: How Brands Are Activating Around the World Cup, with StackAdapt's Greg Joseph

1 month ago

Bonus Episode: Why Personal Branding Is Your Company's Secret Weapon, with LinkedIn's Alex Josephson

1 month ago

What Beyoncé Can Teach You About Marketing, with Dr. Marcus Collins

2 months ago

Research Studies

2026 World’s Most Valuable B2B Brands

2 months ago

The Impact of Culture on Brand Building

7 months ago

ANA Marketing Data Principles: Putting Values into Action

10 months ago

POVs

Three Ways Your Brand Can Win Big With Consumers During the Semiquincentennial

2 months ago

Five Moves to Build Brand Trust in the Data-Driven Era

3 months ago

Brand Ubiquity: Three Ways to Stay Ever-Present Without Being Overwhelming

3 months ago

Five Things to Know About the New Video Format Crushing TikTok

6 months ago

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