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About  |  Speakers  |  Agenda  |  Venue  |  Virtual Platform  |  Pricing

Conference Agenda

All sessions listed below are in Eastern Time (ET).
Please note the conference agenda, including speakers, is subject to change.

TIME EVENT DETAILS LOCATION
Wednesday, April 12, 2023
11:00am
- 1:00pm

OPENING MORNING WORKSHOP

1:00pm
- 2:00pm
LUNCH

2:00pm
- 2:35pm

KICKOFF SESSION 1

2:35pm
- 3:10pm

KICKOFF SESSION 2

3:10pm
- 3:45pm

KICKOFF SESSION 3

3:45pm
- 4:30pm

THE OUTLOOK FOR DATA ANALYTICS

Marketing’s increasing need for deeper, faster insights, performance and measurement is transforming marketing analytics. Winterberry Group will share insights on understanding the latest trends and dynamics shaping how companies are leveraging marketing analytics, and the investments that will be required to effectively become an analytics-driven organization.
Key Themes:
• How marketing analytics has and will evolve across marketing use cases (insights, activation, measurement, attribution and optimization), and the opportunities and the challenges present today and in the future
• An assessment of the current state of the analytics including technology stack - data management, tools for descriptive, predictive, and prescriptive analytics and decisioning, people and process that will enable brands to effectively deploy analytical solutions
• What may impact the ability to deliver value from analytics investments, including privacy, regulatory and loss the of identifiers, changes in channel mix and related other developments shaping the marketing analytics industry
• How brands organize internal resources, the demand for talent and the role of agencies and other partners in supporting adoption and the drive for organizational maturity
• The outlook for spend and adoption of marketing analytics practices, technologies, and utilization 2022, 2023-2026

Bruce Biegel
Senior Managing Partner Winterberry Group
Michael Harrison
Managing Partner Winterberry Group
Thursday, April 13, 2023
7:30am
- 8:30am
BREAKFAST

8:30am
- 9:07am

OPENING REMARKS

Bob Liodice
Chief Executive Officer ANA
Bill Tucker
Group Executive Vice President ANA
9:07am
- 9:42am

SESSION TBD

9:42am
- 10:17am

HOW DATA DRIVES TRANSFORMATION AT GENERAL MOTORS

Transforming an iconic, 100+ year old brand like GM doesn’t happen overnight.  The automaker is leaning heavily on data at the core of their transformation and to that end, GM is building a powerful, new data management architecture designed to elevate propensity-based marketing activities into compelling, dynamic, and personalized audience experiences. In this keynote, Ajay Kapoor, Global Director, Performance Driven Marketing and GM, will share insights and learnings from the work his team is doing to ensure every customer experience is successful, while respecting each consumer’s information and desire for transparency and security.

Ajay Kapoor
Global Director - Performance Driven Marketing General Motors
10:17am
- 10:37am
NETWORKING BREAK

10:37am
- 11:12am

SESSION TBD

Tiffany Perkins-Munn, Ph.D.
Managing Director, Head of Marketing Data & Analytics JPMorgan Chase & Co.
11:12am
- 11:47am

NEXT-GEN MARTECH-WHAT YOU NEED TO KNOW RIGHT NOW

The landscape of marketing technology solutions is vast and rapidly expanding. In fact, the MarTech ecosystem has grown to feature over 8,000 entities and marketers are increasingly dependent on these technologies to deliver value to their customers. Choosing the right set of partners and platforms, and establishing the internal capabilities to leverage them, is essential. Keeping up with What’s Next n MarTech is even more critical.  In this session you’ll hear from Scott Brinker, VP of platform ecosystem at HubSpot and editor at ChiefMarTec.com, as he shares insights into the vast array of marketing tools that are out there today and gave his view of what is the next big thing in the MarTech arena.

Scott Brinker
VP Platform Ecosystems/Editor Hubspot/ChiefMartech.com
11:47am
- 12:22pm

SESSION TBD

Brad Feinberg
VP Media & Consumer Engagement Molson Coors
12:22pm
- 1:30pm
LUNCH

1:30pm
- 2:05pm

THE FUTURE OF BUSINESS IS AI, OR OBSOLETE

With each day that passes, and each advancement in artificial intelligence technology, it is becoming more apparent that there will be three types of businesses in every industry: AI Native, AI Emergent and Obsolete.
Take any business and simply look for inefficiencies in repetitive processes, opportunities to drive revenue through greater predictive models (e.g. for customer acquisition, retention, or growth), and ways to unlock ideation and innovation through previously unattainable creative possibilities. 
AI makes all this possible. It is smarter technology that builds smarter businesses.
In this keynote, Paul Roetzer, Marketing AI Institute founder and CEO:

• Demonstrates how AI can drive digital transformation and growth. 
• Lays out a vision for AI-powered, next-gen businesses that will grow to dominate in the years to come.
• Presents a framework to pilot and scale AI in your company. 

Paul Roetzer
Founder & CEO Marketing AI Institute
2:05pm
- 2:40pm

HOW KIMBERLY-CLARK’S DIGITAL TRANSFORMATION IS ENABLING CONSUMER-CENTRICITY

Four years ago, Kimberly-Clark – the company behind iconic brands like Huggies®, Kleenex®, Kotex® and Cottonelle® – embarked on a digital transformation journey to enable greater ownership of its consumer relationships while creating increased mutual value during key moments of care. Josh Blacksmith, the senior director for global consumer relationships and engagement, will share the company’s vision and purpose-driven process through the interconnection of data, technology, creativity and innovative ways of working. He’ll also discuss some of the key lessons learned and best practices that have enabled Kimberly-Clark’s game-changing transformation.

Josh Blacksmith
Senior Director, Global Consumer Engagement Kimberly-Clark
2:40pm
- 3:00pm
NETWORKING BREAK

3:00pm
- 3:35pm

CLEAN ROOMS: WHAT ARE THEY AND HOW MARKETERS ARE USING THEM TO GET THE MOST OUT OF THEIR DATA

Clean Rooms are becoming an increasingly important tool for today’s modern marketers.  The ability to unlock insights without moving data, to avoid compromising privacy and fuel better business decisions, make clean rooms one of the next big things marketers need to understand and embrace.  In this session, you’ll hear more about clean rooms and how brands are using them successfully, from Matt Kilmartin, CEO and Co-Founder of Habu, a leading provider of clean rooms for clients like Disney, PepsiCo, L’Oreal and Kroger

Matt Kilmartin
CEO, Co-Founder Habu
3:35pm
- 4:10pm

SESSION TBD

Jennifer Mathissen
Chief Marketing Officer CURO
4:10pm
- 4:45pm

DISNEY'S CLEAN ROOM BOASTS PRECISION WITH ANONYMITY

Without question, the quest for first-party data is accelerating throughout the industry.  At Disney, their state-of-the-art audience graph had fueled the rapid adoption of clean room technology, powering increased targeting performance, without compromising privacy.  Dana McGraw, SVP Audience Modeling & Data Science at Disney, has led Disney’s award winning data science team for years, and in this session, hear how the audience graph and clean room technology has powered addressability and automation, delivering the right person at the right time with the right message to improve the customer experience.

Dana McGraw
SVP Audience Modeling & Data Science Disney Media & Entertainment
4:45pm
- 4:47pm

CLOSING REMARKS

Friday, April 14, 2023
7:30am
- 8:30am
BREAKFAST

8:30am
- 8:35am

OPENING REMARKS

Michael Donnelly
Executive Vice President - Marketing Technology ANA
8:35am
- 9:10am

SESSION TBD

Zena Srivatsa Arnold
Former SVP, Carbonated Soft Drinks PepsiCo - Member ANA CMO GGC
9:10am
- 9:45am

GAMING AND WEB3: BRAND BUILDING IN THE NEW FRONTIER

As technology continues to evolve at a breakneck pace, brands are constantly scrambling for relevancy and share of voice on new channels. But should brands chase every new platform? How do brands stay true to themselves while continuing to evolve? How can you leverage gaming and emerging technology as part of your brand story to increase credibility among key audiences that are less likely to consume traditional content? In this session, you’ll hear from Beth Woodruff, Senior Director of Brand Strategy, Integrations, Gaming and Innovation, on how Ally is building its brand by using compelling content to engage consumers and meet the massive gaming audience in a space they already enjoy.

Beth Woodruff
Senior Director, Brand Strategy, Integrations, Gaming and Innovation Ally
9:45am
- 10:20am

PRIVACY AND PERSONALIZATION IN THE GAMING SPACE

The privacy discussions and policies are ramping up in 2023, and the gaming industry is not
immune. In fact, the gaming industry has a lot at stake to get privacy and personalization right,
especially as they deploy new monetization and advertising models.
I this session, Cary Tilds, Chief Strategy Officer at Frameplay will help you learn more about:
● The consumer risks of privacy and personalization in the gaming space
● Advertising opportunities (targeting, content, measurement) that respect gamers’ privacy
while enhancing the gaming experience

Cary Tilds
Chief Strategy Officer Frameplay
10:20am
- 10:35am
NETWORKING BREAK

10:35am
- 11:10am

3rd PARTY COOKIES ARE DYING, YET MEASUREMENT OPPORTUNITIES KEEP EXPANDING

We all exhaled when Google gave us a reprieve on 3rd party cookies until 2024.  The time is now to develop a strategy to utilize emerging integrations starting to be tested by publishers and platforms.  There is Google’s Privacy Sandbox and Facebook PETs that require new data collection and pipeline solutions.  Establishing cloud infrastructure for managing private set intersection solutions with trusted partners is critical for future privacy requirements at the country, federal, and state levels.  And let’s not forget the 1st party cookie.  It’s not going away unless you don’t start implementing more durable, server-side solutions. Join Michael Stallone, Group Marketing Manager at Turbo Tax Integrated Media and Enablement, and Stuart Watson, SVP of Emerging Media and Technology at Camelot Strategic Marketing and Media as they discuss potential solutions targeting and personalization for the future.

Michael Stallone
Group Marketing Manager Turbo Tax Integrated Media and Enablement
Stuart Watson
SVP of Emerging Media and Technology Camelot Strategic Marketing and Media
11:10am
- 11:45am

DRIVING BRAND SAFETY AND COMPLIANCE IN A COMPLEX, HIGHLY REGULATED BUSINESS

Brands who can manage their data effectively, while maintaining a strict focus on brand safety and compliance can build trust with their consumers that can be a competitive advantage.  Doing so in a highly regulated business like Johnson & Johnson can be even more of a challenge.  In this session, Mark Proulx, Senior Director, Brand Safety and Compliance, will share how Johnson & Johnson approach this challenge and developed a solution to benefit consumers while building brand trust

Mark Proulx
Senior Director, Brand Safety and Compliance Johnson & Johnson
11:45am
- 12:20pm

HOW HARD ROCK LEVERAGED DATA TO CREATE ITS FIRST EVER ENTERPRISE-WIDE LOYALTY PROGRAM

71% of consumers say loyalty programs are a meaningful part of their brand relationships. So, in 2021, Hard Rock partnered with business agency GALE to create its first ever enterprise-wide loyalty program – Unity – to unite its distinct properties, the likes of which have never been done for the company in its 50-year history. From hotels, to restaurants, to casinos, and Rockshop, Hard Rock was able to tie together 140 million guest experiences under one robust platform.

With loads of customer data, Hard Rock successfully gained a truly unified view of their 10M+ loyalty members for the first time in the company’s history and a more seamless and personalized experience for their customers.

Early CRM pilots are leading to a 10-20% lift in revenue, and we are seeing a higher percentage of loyalty members in non-casino hotels just several months after launch. However, with the program now launched across the globe, Hard Rock expects to see a dramatic increase in revenue with more than $100M in upside potential.

In this session, hear Hard Rock’s SVP & CIO Macario Gallegos and GALE’s MD Andrew Noel break down the keys to building a successful loyalty program, the challenges they faced, and how they’re approaching loyalty in 2022 and beyond.

Macario Gallegos
SVP & CIO Seminole Hard Rock Support Services
Andrew Noel
Managing Director GALE
12:20pm
- 12:27pm

CLOSING

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Thank you for registering for the 2023 ANA Masters of Data & Technology Conference!
To change, cancel, or reinstate your registration, please email registration@ana.net.

About  |  Speakers  |  Agenda  |  Venue  |  Virtual Platform  |  Pricing  |  Register

About  |  Speakers  |  Agenda  |  Venue  |  Virtual Platform  |  Pricing