Case Studies
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TIAA Difference Maker 100
REGGIE Awards May 15, 2019For its centennial, TIAA launched the “Difference Maker 100” program to turn its brand purpose into a force for good.
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truth x BiGS
REGGIE Awards May 15, 2019Food and music captured teens’ attention long enough for truth to spread its anti-smoking message among its target audience.
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truth Zombie Rally
REGGIE Awards May 15, 2019To catch the attention of Walgreens’ leadership team and help them understand the detrimental effect cigarette sales can have on society, truth hosted Zombie Rallies at 120 retail locations.
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Turning Thousands of Attendees into One Community
REGGIE Awards May 15, 2019To improve the Cisco Live event experience, social media was used to connect attendees with each other, enrich event conversation, and extend the experience of attendees far beyond the walls of the convention center.
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Western Union Mobile App
REGGIE Awards May 15, 2019In 2017, Western Union was feeling the pressure of increased competition in money transfer apps, and was lagging in this category.
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WestJet Christmas Miracle: Uniting Through Traditions
REGGIE Awards May 15, 2019WestJet celebrated the holiday traditions of people all over the world by capturing the people, places, and fun facts of 16 different countries across six continents in documentary-style videos.
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Will It Clog?
REGGIE Awards May 15, 2019Liquid-Plumr won back market share with an integrated campaign focused on leveraging influencers and social media.
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Xbox + Taco Bell
REGGIE Awards May 15, 2019Xbox and Taco Bell worked together in partnership to create an exciting promotion for both fan bases that drove consumers in-store and increased purchases of the $5 Double Chalupa Box and the Platinum Xbox One X throughout a promotional period.
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