Event Recaps
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2023 LGBTQ+ Marketing Inclusion Report
Event Recaps April 11, 2024In 2023, the ANA released an updated edition of the LGBTQ+ Marketing Inclusion Report. Greg Wright, senior vice president at the ANA and the report’s author, reviewed his major findings and invited committee attendees to share their perspectives on the results.
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General Motors: OnStar’s “Love Proudly” Campaign
Event Recaps April 11, 2024Armand Jordan, global assistant marketing manager at General Motors, discussed OnStar’s “#LoveProudly” campaign, which sought to extend the brand’s allyship with the LGBTQ+ community by highlighting the importance of keeping them safe.
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The Impact of ERG Programs on the LGBTQ+ Community
Event Recaps April 11, 2024A team from McCann Worldwide discussed the significant role that employee resource groups play in fostering inclusivity for the LGBTQ+ community within the workplace, as well as the power these groups can have in creating groundbreaking campaigns.
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A Panel Discussion on Combating Inherent Biases in AI
Event Recaps April 10, 2024See Her’s mission has been to accurately portray women and girls in marketing, media, entertainment, and more. Christine Guilfoyle, President of SeeHer, presented the empowering uses of AI for all women and girls.
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From FOMO to ROI: Getting Real About AI in Marketing
Event Recaps April 10, 2024Learn how a 118-year-old startup, known for crafting iconic brands like Pop-Tarts, Pringles, and Cheez-It, is transforming its brand-building approach and leveraging AI to ensure continued relevance in the future.
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Meta Advocates for Open-Source AI Models
Event Recaps April 10, 2024During a session at the ANA’s 2024 AI for Marketers Conference, Meta made an appeal for an open-source approach to developing AI models.
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Some AI Use Cases from Razorfish
Event Recaps April 10, 2024During a session at the ANA’s 2024 AI for Marketers Conference, Razorfish CEO Josh Campo shared several examples of AI in action in the marketing industry.
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The State of AI for Marketing and Business
Event Recaps April 10, 2024AI is creating boundless opportunities while sowing chaos and uncertainty in society. And this is the least capable AI we will ever know. In this session, explore what's possible with Paul Roetzer, a leading AI author, entrepreneur, and speaker. Learn what matters now to businesses, and consider what may come next.
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AI Across the Enterprise: Leveraging AI in Product, Research, and Strategy
Event Recaps April 9, 2024No industry is immune to the impacts of AI — embracing it is the only choice we have. ETS’s Global Chief Marketing and Innovation Officer Michelle Froah discussed how the education and workforce organization is leading from the front and working with AI across the enterprise.
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Bringing Story Back: How AI Augments Human Creativity
Event Recaps April 9, 2024Learn how to master the art and science of storytelling by building effective creative through AI-powered solutions. Also, hear about how multimodal AI models like Gemini will inspire and impact business efficiencies and workflows.
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How AI-Powered Data Is Transforming the Future of Marketing
Event Recaps April 9, 2024Resonate explored how brands can leverage AI to gain a rich and more complete understanding of consumers and inform personalization.
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How AI'S Transition from Curation to Generation Will Change Everything
Event Recaps April 9, 2024Shelly Palmer, professor of advanced media in residence at the Newhouse School of Public Communications and CEO of The Palmer Group, discussed what's new, what's next, and what it means for your business.
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Human Centered AI — Lessons from an Ally AI Experiment
Event Recaps April 9, 2024Ally Financial recently embarked on experimental use cases leveraging Ally.ai, a proprietary cloud-based platform that brings the speed and LLM functionality of commercial generative AI tools but with the data security protections and specialized human touch that are essential for financial services companies.
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Leveraging Gen AI-Assisted Insights and Tools to Enhance and Accelerate Customer Experience
Event Recaps April 9, 2024TripAdvisor VP and GM of Global Media Christine Maguire and UpperRight Chief Experience Officer Alan Schulman walked through how TripAdvisor is leveraging a variety of Gen AI applications to drive everything from insights to itineraries and content creation to help improve the travel booking and experience.
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Personalized: Customer Strategy in the Age of AI
Event Recaps April 9, 2024Jon Francis, chief data and analytics officer at General Motors, and Mark Abraham, senior partner and global leader of BCG's Personalization business, shared their latest thinking on the topic of personalization.
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The Power of AI for Customer Experience
Event Recaps April 9, 2024Jill Cress, chief marketing and experience officer at H&R Block, shared how embracing insights, data, and partnership paved the way for AI integration. She explored how a simple ambition to improve experience gaps for a subset of Block's customers led to the launch of its first-ever AI offering, AI Tax Assist.
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Transforming Transformation with Gen AI
Event Recaps April 9, 2024Chris Duffey, head of Genstudio at Adobe, outlined five vectors of innovation related to generative AI and provided context for each.
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What the AI Era Means for Your Company, Your Brand, and Your Team
Event Recaps April 9, 2024Shiv Singh, co-founder of AI trailblazers, discussed what some of the effects of AI could look like using his “Cranes, slide rules, and looms” framework, which compares various potential applications to past technological advancements.
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A Framework for the Validation and Prioritization of AI Use Cases
Event Recaps April 8, 2024During a session at the ANA’s 2024 AI for Marketers Conference, a pair of representatives from CognitivePath offered guidance for how to compare and decide upon potential AI use cases for adoption in your organization.
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Crawl, Walk, Run, Fly! Navigating Your AI Journey
Event Recaps April 8, 2024Over the last two years, Claritas has been on a journey to fully embrace and infuse AI into its technology and products. SVP Don Sklenka and CRO Jay Stockwell shared what they learned and how it can accelerate and inform your own AI journey.
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