Event Recaps
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Content at the Speed of Conversation
Event Recaps April 18, 2024In this session, find out how innovative brands are leveraging AI generated trending topics and conversations in real-time to deliver creative and content in the context of NOW to help drive from insight to idea to influencer within 72 hours using Gen AI-assisted tools.
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The Basics of Connected Analytics Ecosystems
Event Recaps April 18, 2024Acxiom addressed the requirements and benefits of a connected analytics ecosystem, noting that such platforms are especially critical for consumer-focused organizations, organizations undertaking both digital and non-digital marketing campaigns, and companies in regulated industries.
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Unleashing Creativity: A Roadmap for A.I. Integration in Advertising Production
Event Recaps April 18, 2024In this session, Garrett DeLorm, director of production at Camp + King, discussed a comprehensive guide to navigating and leveraging the growing realm of A.I. solutions.
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Breaking Through to Gen Z
Event Recaps April 17, 2024How do you connect with one of the most difficult audiences to reach with a message they don't want to hear? Elizabeth Kenny of Truth Initiative shared how to target a hard-to-convince audience with a not-to-be-ignored message.
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Emography: The Next Frontier of Customer Persona Building
Event Recaps April 17, 2024Esther-Mireya Tejeda, a transformation leader and former CMO at Anywhere Real Estate, discussed a concept she pioneered called “emography” and provided a brand-focused example of how the philosophy might be put into practice.
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How Brands Can Balance Structure and Creativity
Event Recaps April 17, 2024SAP's Tim Hoppin provided concrete tips and lessons for balancing brand strategy with creative principles.
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Moving Your Brand out of the Friend Zone
Event Recaps April 17, 2024In this session, Good Feet Worldwide's Doug Zarkin covered a few of the key themes from his book that dive into the world of brand-consumer dynamics, discovering how to transcend the “Friend Zone” and ignite a love affair between your brand and its audience.
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Refreshing a Heritage Brand
Event Recaps April 17, 2024Ken Turner, CMO at Fanatics Collectibles, discussed how he and his team refreshed the Topps brand, outlining how they were able to leverage existing assets in new ways to drive cultural relevance.
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Driving Brand Connection and Impact with College Football Fans: Hampton’s Story
Event Recaps April 16, 2024During a session at the ANA’s 2024 Brand Masters Conference, Hampton by Hilton and FOX Sports shared the experiences that made the partnership between the sports broadcaster and the hotel chain so successful.
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Financial Futures: From Elevating Women to Engaging Gen Z
Event Recaps April 16, 2024With Anomaly's strategic guidance, Ally has built customer affinity through efforts ranging from its 50/50 pledge for equal ad spend across men's and women's sports to category-disrupting marketing strategies that build bonds with gen Z, all while moving deeper into the latest emerging technology.
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How Retail Media Addresses Top Brand Challenges
Event Recaps April 16, 2024Ryan Britton, VP of brand sales and retail media at Criteo, broke down some of the most common benefits of retail media, but also highlighted more advanced measures that don't get as much visibility — including intangible (yet still qualifiable) measures.
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How to Leverage Creative Excellence to Drive Commerce
Event Recaps April 16, 2024Mondelēz International shared its approach on creativity and how it can be leveraged to drive a disproportion number of benefits for your brands including sales results.
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Making Las Vegas a Destination for Sports Fans
Event Recaps April 16, 2024During a session at the ANA’s 2024 Brand Masters Conference, the Las Vegas Convention & Visitors Authority described its effort to make the city a major destination for sports fans, branding itself as “the greatest arena on earth.”
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Nationwide’s Partnership with the NFL
Event Recaps April 16, 2024Brad Barnett, VP of enterprise marketing, shared how Nationwide leverages the NFL across media, advertising, and sponsorships to create value for all its core businesses, and key insights that any size brand can apply to their partnership efforts.
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Opening Remarks of the 2024 ANA Brand Masters Conference
Event Recaps April 16, 2024In this session, ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Brand Masters Conference.
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AI: What Brands Need to Know
Event Recaps April 15, 2024Greg Verdino — the principal analyst and fonder of AI advisory firm CognitivePath and a professional futurist who has been forecasting AI’s impact on marketing for nearly a decade — shared his eye-opening take on the top AI trends every marketer needs to know to thrive in 2024 and beyond.
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Consumers: What Brands Need to Know
Event Recaps April 15, 2024In this session, Matthew Tilley shared new research from Vericast that highlights the dual reality of privacy vs. personalization and offered insight into what it takes to win against these paradoxical expectations.
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Creativity: What Brands Need to Know
Event Recaps April 15, 2024A panel of experts discussed key takeaways and insights from recent ANA research on the top creativity enablers and roadblocks.
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Programmatic: What Brands Need to Know
Event Recaps April 15, 2024On the basis of results from the ANA Programmatic Media Supply Chain Transparency Study, speakers discussed recommended action steps to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.
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What Brands Need to Know: Marketing in the New Age of Commerce
Event Recaps April 15, 2024Tina Manikas, president at Tracy-Locke, explored some of the ways in which commerce is driving engagement and business growth across various marketing disciplines, while also providing brand-focused examples to illustrate some of her points.
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