Wall Street View: Economic Outlook For Newspapers And Magazines

May 8, 2008

Karl Choi, the Senior Analyst for Merrill Lynch provided his point of view on the economic outlook for the magazine and newspaper industry and the impact and implications for advertisers.  He will also discussed the impact of digital extensions on the core businesses for magazines and newspapers. 

  • Advertising & Publishing: Lowering Global Ad Forecast
  • The Newspaper Industry: Lowering '08 and '09 Forecasts

Speakers: Karl Choi, Senior Analyst, Merrill Lynch

 

Source

"Wall Street View: Economic Outlook For Newspapers And Magazines." Karl Choi, Senior Analyst, Merrill Lynch. ANA Print Advertising Committee Meeting, 04/23/08.