What B2B Marketers Need From Technology
June 1, 2005
To better understand how technology is changing the perspective and tactics of B2B firms, Forrester teamed with BtoB Magazine to survey 126 B2B marketing professionals. They also conducted interviews with more than 30 B2B marketing executives from large firms.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.