This NGO Integrated Real-Life Shelter Animals into a Video Game to Encourage Adoptions | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

This NGO Integrated Real-Life Shelter Animals into a Video Game to Encourage Adoptions

La Societé Protectrice des Animaux (La SPA) spread the word about the need to adopt animals from overcrowded shelters in France through an integration with the popular video game Stray.