Cadillac ATS vs. the World
May 22, 2013
For the first time in years, Cadillac was launching an entrant into the lucrative compact luxury car segment — the Cadillac ATS. The ATS would help disrupt and reinvent all the Cadillac stereotypes. By positioning the ATS as a challenger brand, in a category that was desperate for one, Cadillac created a number-one contender that could credibly challenge the champ for the first time.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.