1/2 Part Marketing Magic, 1/2 Part Math: The Content Marketing Recipe For Global Brands

August 15, 2017

Mountain Dew, one of PepsiCo's 22 billion dollar brands, has curated a revolutionary Global Content Strategy to help navigate the complex world of content marketing. By combining "marketing magic" with data analysis and optimization frameworks, Mountain Dew is bridging the gap between consumers, content marketing, and results, that's proven to be a recipe for success. In this session the presenter shared Mountain Dew's "Glocal" approach for content and how to utilize this strategy to grow global brand equity in a truly authentic way.