AIG Leverages Laser-Targeted Messaging to Supercharge Customer Connection | Event Recaps | All MKC Content | ANA

AIG Leverages Laser-Targeted Messaging to Supercharge Customer Connection

In this session, Cara Tabatchnick, Global Digital Strategy Director, AIG, showed how her company's always-on approach to content marketing uses targeted messages to break through the clutter and reach the target market: insurance decision-makers.