Almond Board of California: Digital Case Study on "Carpe PM" Campaign

November 9, 2017

The Almond Board of California promotes almonds through its research-based approach to all aspects of marketing, farming and production on behalf of the more than 6,000 almond growers and processors in California, many of whom are multi-generational family operations. In this session, the digital team at the Almond Board of California shared how they tested an integrated content marketing campaign in the digital and social space and included open discussion on the key lessons for marketers.