Comcast Spotlight: Re-evaluating Reach Strategies for Better National TV Ad Campaigns | Leading Edge | Industry Insights | All MKC Content | ANA

Re-evaluating Reach Strategies for Better National TV Ad Campaigns

All TV advertising is local — even for the national advertiser

The digital targeting tactics marketers have come to love and trust can now be used to target audiences watching premium video content airing on TV. These advancements are largely due to the availability of insights based on rich viewership data.