Preserving Brand Authenticity Amid Generative-AI Powered Misinformation | Industry Insights | All MKC Content | ANA

Preserving Brand Authenticity Amid Generative-AI Powered Misinformation

Lately, it seems, misinformation is as pervasive as the web devices we use; generative AI has become both a facilitator and a combatant in the ongoing information wars. As the U.S. gears up for the 2024 elections, the risk of AI-fueled misinformation looms larger than ever.