Voya Makes a Name for Itself | ANA Insights | Leading Edge | Industry Insights | All MKC Content | ANA

Voya Makes a Name for Itself

When ING U.S. was rebranded as Voya Financial in the spring of 2014, the company launched a massive, well-orchestrated marketing campaign to reach all its stakeholders. Ann Glover, chief marketing officer at Voya, discussed the rebrand.