New Business Revenue Up 99% for 2012 in Asia Pacific, with China, Australia, and WPP Leading the Way
March 1, 2013
It was the most active new business year in the last decade as measured by R3 and Campaign's New Business Performance League, a monthly tracker of wins and losses across Asia Pacific. "In total, more than $655m of revenue for both creative and media agencies was reviewed, a 99% increase on 2011 results" said Greg Paull, Principal of R3. "There's no doubt there's both more pressure on agencies to perform, as well as more clients moving to a 'project based' mentality" he added.
R3 and Campaign collaborated in 2012 to track more than 5,000 individual wins from more than thirty multinational agencies covering fourteen markets of Asia Pacific. As expected, China led the way — "China represented 26% of the businesses that were reviewed, in terms of revenue, followed by Australia with 17%, then India (16%)" said Mr. Paull. "We're increasingly seeing more clients and agencies hubbed out of China as each year goes by."
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"New Business Revenue Up 99% for 2012 in Asia Pacific, with China, Australia, and WPP Leading the Way." The Internationalist. Number 62, 2013.