June 6, 2012
Cause marketing is more important to the Millennial generation than to any previous generation, but marketers will need to modify their cause-marketing strategies to order to reach this audience.
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May 24, 2013
2013 Asia-Pacific Agency Family Tree
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RAPP: Advertising 2020
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Tablet Normative Advertising Benchmarks Indicate Booming Platform for Ad Effectiveness
May 23, 2013
Got Digital? How to Enhance the Performance of Your National Brand’s Co-Op Advertising Program
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The Rise of the Savvy Shopper: The Impact of the Recession on Customer Loyalty
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Why Mobile? Seven Tactics for a Killer Strategy
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