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Building Identity Loyalty Through Social Media

February 1, 2014

When a consumer deeply connects with a brand's values identity loyalty is created. Savvy marketers can use social media to help cement this connection by committing to authenticity, communicating brand identity, and inviting customers to co-develop brand identity. To begin this process, marketers need to create an internal loyalty framework that includes a positioning statement. The positioning statement should outline the brand's purpose, ideals, and value proposition, as well as the behavior of the target customer.

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Source

"Building Identity Loyalty Through Social Media." Google Think Insights, 2014.

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