From Promotion to Emotion: Connecting B-to-B Customers to Brands
January 6, 2014
Google and CEB’s Marketing Leadership Council surveyed 3,000 purchasers of 36 B-to-B brands across multiple industries to uncover the reality beyond the basic assumptions that drive B-to-B marketing. This white paper includes case studies from John Deere, Cisco, Grainger, and Xerox.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.