December 14, 2012
According to this report from InsightExpress, as more advertisers buy media across multiple channels for integrated marketing campaigns, the need for holistic measurement becomes greater.
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May 20, 2013
SAS: Customer-Centricity Drives Successful Omni-Channel Retailing
May 20, 2013
SAS: Evolving Role of the CMO
May 20, 2013
SAS: Mining Big Data to Find New Markets
May 14, 2013
4A’s: 2011 Television Production Cost Survey (TVPCS) Executive Summary
May 14, 2013
Big Data’s Biggest Role: Aligning the CMO & CIO
May 8, 2013
Wildfire Case Study: CanvasPop
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