| |

Measuring the Magic of the Movies

May 1, 2012

National CineMedia partnered with Innerscope Research to conduct a series of biometric tests designed to measure the emotional impact of viewing ads within the in-cinema pre-feature advertising program, FirstLook.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):

Also See