Disrupting the Status Quo: How Decoupling Production from Creative Can Improve the Bottom Line | Event Recaps | All MKC Content | ANA

Disrupting the Status Quo: How Decoupling Production from Creative Can Improve the Bottom Line

Gregory North, vice president at Xerox Corporate Lean Six Sigma & Business Transformation, discussed the pros, and cons of production decoupling, and what brands can do to better manage their marketing processes.