Marketing and Mobile Application Integration Case Study: Brooklyn Nets and Barclays Center | Event Recaps | All MKC Content | ANA

Marketing and Mobile Application Integration Case Study: Brooklyn Nets and Barclays Center

Jayne Bussman-Wise, digital director at Brooklyn Nets and Barclays Center, and Tobias Dengel, chief executive officer of WillowTree, discussed two apps developed for the opening of the Barclays Center that aim to enhance user and fan experiences while driving the core business.