How Disney Parks Leverages Social Media and Technology to Engage with Moms

April 21, 2011

Christie Volastro, director, Digital Marketing, Disney Destinations, Tom Aronson, digital marketing director, Disney Destinations, and Leanne Jakubowski, director, Digital Marketing, Disney Destinations discussed how Disney Parks has embraced social tools and technologies in order to broaden and deepen engagement with moms and turn them into their most passionate advocates.