| |

Leveraging Predictive Analytics to Drive Better Revenue Results

March 8, 2012

Hesham Abu-El-Ata, senior director of global marketing at Symantec, and Wes Nichols, co-founder and CEO at MarketShare, discussed the process and significant revenue results of deploying predictive analytics as well as the internal transformation necessary to drive adoption of these very sophisticated models and optimization software.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):

Relevant Topics