Blue Dot’s Innovative Approach to Building a Brand Through Experiential Marketing
September 24, 2013
Jim Scott, co-founder and managing partner of mono, discussed Blue Dot’s Real Good Experiment, which planted new chairs on the curbs of New York City to promote the one-year anniversary of the company’s flagship store.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.