Audiences' Responses to Podcast Advertising Versus Other Media Types, by the Numbers | Money Slides | All MKC Content | ANA

Audiences' Responses to Podcast Advertising Versus Other Media Types, by the Numbers

Media company Sounds Profitable shares the results of research that reveal what proportion of different media audiences report that ads hold their attention and prompt consideration and purchases. The media types examined include podcasts, radio, TV, social media, and YouTube.