Sponsorship's Holy Grail: Understanding the Returns on Sponsorship Investments
February 15, 2006
This presentation explores the core process of DMAIC (define, measure, analyze, improve and control) and how it changed the way Xerox and other brands look at their sponsorships.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.