Sample Accountability Framework

March 28, 2010

This Accountability Framework from Steve Fajen, president, Steve Fajen Consulting Inc., demonstrates how performance evaluation criteria can be selected, weighted, and assessed in order to monitor and reward agencies for their performance. Each framework will vary by client/agency relationship.

Sample Accountability Framework

Category

Measure

Weight

Score

Goal

Base Profit + Reward

Marketplace

Sales & Share of Market

AB

XX

YY

Z+Z+

Agency Skill

Delivery, Efficiency & Quality

ABC

XXX

YYY

Z+Z+Z+

Agency Performance

Performance Evaluation

ABC

XXX

YYY

Z+Z+Z+

Total

Aggregate

100%

   

Z

 

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Source

"Sample Accountability Framework." Steve Fajen, president, Steve Fajen Consulting Inc. ANA Marketing Toolkits.