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BBDO: Creativity in Video Media

February 10, 2011

Executive Summary

David Lubars is chairman and chief creative officer of BBDO North America. His work has been written about in The New York Times, The Wall Street Journal, and USA Today.

According to Lubars, we are currently in a golden age of television that trumps all other golden television ages. Networks such as HBO, Showtime, and ABC have enormously popular shows, and instead of viewers having just one program to watch a week, they have a surplus of quality choices on any given night. This would mean that we are presently in a golden age of television advertising as well.

Advertising results are more metric than ever as we experience a rebirth of media choices that delight the consumer. Here, Lubars discussed the current framework of offerings television advertisers have at their fingertips. 

View video below.



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