Sharpie's Brand Journey

October 11, 2012

Ted W. Woehrle, Senior Vice President & Chief Marketing Officer, Newell Rubbermaid Inc., discussed how Sharpie is able to dominate the permanent marker business and the decision to change course when the business was in trouble. Woehrle was joined by John Kenny, Executive Vice President, Head of Planning, Draftfcb Chicago, who provided some insight into Draftfcb Chicago's relationship with Sharpie.

View highlight video below.

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