adidas America Strikes Gold with Digital and Social Media

July 16, 2013

Executive Summary

Lia Vakoutis, head of digital strategy, sports performance at adidas America, shared three case studies that demonstrate how adidas uses paid, earned, and owned media in its campaigns. These campaigns show how adidas has leveraged existing brand love and owned its brand voice in campaigns with strong social media components. adidas’s goal is always to connect with high school athletes through its sports apparel and sports performance lines, regardless of the campaign.

View video below.


“adidas America Strikes Gold with Digital and Social Media.” Lia Vakoutis, Head of Digital Strategy, Sports Performance at adidas America. ANA Digital and Social Media Conference, 07/16/13.

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