Put a Ring on It: Moving Beyond Social Engagement

July 15, 2013

Executive Summary

Social media has changed the way we do business, and now business is changing the way we do social media. How do you measure, monetize, and optimize social interactions in a business environment? Adrian Parker, group manager of social, mobile, and emerging media at Intuit, discussed how the global software company is approaching digital measurement and decision-making in an age when customers can date, marry, and divorce a brand in the blink of an eye.

View video below.


"Put a Ring on It: Moving Beyond Social Engagement." Adrian Parker, Group Manager of Social, Mobile, and Emerging Media at Intuit, Inc. ANA Digital and Social Media Conference, 07/15/13.

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