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An Insider’s View of Media Measurement

February 26, 2013

Executive Summary

George Ivie, executive director and chief executive officer at Media Rating Council, Inc., discussed MRC’sobservations on challenges and opportunities in media measurement, includingad verification, viewable impressions, mobile measurement, and cross-media GFPs.

View video below.



Source

"An Insider's View of Media Measurement." George Ivie, Executive Director and Chief Executive Officer at Media Rating Council, Inc. ANA Media Leadership Conference, 02/26/13.

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